Kwese introduces pay-as-you-watch digital TV subscription packages
The newly launched broadcast network Kwese satellite TV has introduced the first ever pay-as you- watch subscription packages in Uganda.
The new subscription packages will give Ugandans a choice to purchase pay-as-you-watch packages by purchasing three, seven or 30 day subscriptions to access Kwese’s full programming line-up.
“Kwesé’s appeal is not only its world-class content but also its innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as 17,000 UGX for a three day subscription,” Herbert Mucunguzi, the General Manager Kwesé TV Uganda, said.
Mucunguzi said Kwesé believes that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices which is why it is important to provide such services to Ugandans.
Mucunguzi said African viewers are increasingly becoming more discerning, which is why it is important to cater to these diverse viewing appetites not only through premium content but also by means of a multi-platform broadcast offering. These include traditional TV, mobile apps and digital viewing options.
Kwese TV is a Zimbabwean satellite and broadcasting network owned by Zimbabwean Econet Wireless mogul Strive Masiyiwa . The name Kwese is derived from a Shona word “Kwesé” which means “everywhere” and “anywhere.”